COMMUNITY CAMPAIGNS
Adobe Creative Residency brand refresh 2021
The Adobe Creative Residency (ACR) went from just one program to, in 2020, becoming a mother brand of two-programs, which presented a need to define a unified program brand strategy.
The program motto is "Create & Share" and the aesthetic is experimental, playful, and vibrant. Because of the global volume of creators that participate in the programs, there is a diversity of work styles, skill, ethnicities, races, origins, and genders that needed to be represented in this creative.
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Adobe employee activation with UNESCO
The Adobe Brand Purpose team collaborated with the Ocean Agency to create an activation to get Adobe employees excited about and involved in the UN Ocean Decade.
The goal of the activation was to increase engagement among all employees, and particularly in the AUZ and JAPAC regions.
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AdCouncil "It's Up to You": COVID-19 Vaccination social media campaign
To support AdCouncil's COVID-19 Vaccine Education initiative, Adobe commissioned three multimedia still images through the Adobe Creative Residency Community fund to reach parents of adolescents.
The commissioned multimedia images showcase photography and illustrations portraying teenagers in moments where they are fully thriving again.
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Adobe employee activation with Save the Children
As a way to inspire more hope and connection in spite of the challenges of COVID-19 and social injustice in the world, Adobe's Brand Purpose team launched the “Create a Story” creative writing competition as a way to invite employees and their children to create original short stories exploring the themes of heroism, kindness, connection, and resilience.
Through the Creative Residency Community Fund, I commissioned artists to create cover illustrations for each of the winning stories.
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EVENT CAMPAIGNS
Adobe MAX 2018
For the 2018 Adobe MAX Creative Conference, I wanted to create an Adobe Creative Residency experience in the Community Pavilion that would draw all attendees into a self-directed, imaginative, immersive space where they could create and share their memories at MAX.
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Adobe MAX 2019
For the 2019 Adobe MAX Creative Conference, I wanted to create an Adobe Creative Residency experience in the Community Pavilion that would draw all attendees into a self-directed, exploratory space where they could create and share their memories at MAX.
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