As a way to inspire more hope and connection in spite of the challenges of COVID-19 and social injustice in the world, Adobe's Brand Purpose team launched the “Create a Story” creative writing competition as a way to invite employees and their children to create original short stories exploring the themes of heroism, kindness, connection, and resilience.
Every story submission to “Create a Story” counted toward a $10,000 grant to support Save the Children and the vital work they do in early childhood education. The brand marketing team received more than 100 submissions and the four winning stories (one per theme) got an additional $500 to donate to a charity of their choice. Through the Creative Residency Community Fund, I commissioned artists to create cover illustrations for each of the winning stories.
Access the digital booklet
Front cover
Back cover
One of the goals of this project was to commission creators from around the world who would bring diverse interpretations of the stories to the creation of these visuals. Our international creative team included:
Illustrators
Sonaksha Iyengar 🇮🇳 India
Alëna Skarina 🇷🇺 Russia
Azusa Okumura 🇦🇺 Australia
József Vass 🇷🇴 Romania
Graphic Designer
Danica Ricciardi 🇿🇦 South Africa
Art Director
Anna Daviscourt 🇺🇸 US
Outcomes
Every story submission to “Create a Story” counted toward a $10,000 grant to support Save the Children and the vital work they do in early childhood education.
We received 100 story submissions * $10,000 donation = $1M donated to Save the Children
The illustrations and design delighted Adobe's Brand Marketing Team and our Save the Children partners
Click above to read the full Adobe Blog article
