To support Ad Council's COVID-19 Vaccine Education initiative, Adobe Brand Marketing commissioned three multimedia still images through the Adobe Creative Residency Community Fund to reach parents of adolescents.
The main message we wanted to communicate with this creative was: the sooner youth are fully vaccinated, the sooner they can fully thrive again. The commissioned images were meant to be aspirational--portraying teenagers in moments when they would be fully thriving again.
This campaign laddered up to Adobe's Diverse Voices efforts by providing a platform to elevate diverse artists and their work.
Visual Creators
Social Assets
Adobe's creative contribution was three multimedia still assets driving the public to Ad Council's trusted sources. The B&W treatment depicts the "past" for unvaccinated teenagers. The colorful illustrations portray the sense of happiness and joy vaccinated teenagers will experience.
The illustrations create a space within the image that represents the safe “bubble” for vaccinated teenagers to interact and where they can fully thrive again.
IG stories
IG stories
IG stories
IG post
IG post
IG post
Organic & Paid Social
IG, LI, TW, FB driving to the Adobe Blog summary article
Production & rollout timeline
