The Adobe Brand Purpose team collaborated with the Ocean Agency to create an activation to get Adobe employees excited about and involved in the UN Ocean Decade.
I commissioned 4 designers to create a poster each, to promote the Employee Poster Design Competition. Lilian Darmono, based in Australia, and Haruki Tominaga, based in Japan, conducted workshops to teach employees the basics of poster design and how to use Adobe's tools. The goal of the activation was to increase engagement among all employees, and particularly in the AUZ and JAPAC regions.
One of the judges, I helped nominate the winning employee submission, which was displayed at UNESCO headquarters in Paris.
Commissioned Designs
to inspire employees to enter their designs in the competition
"Sea Slugs" by Aníbal Hernández
"Handle with Care" by Karina Aslikyan
"Oceanic Interspecies Operation" by Wade Acuff 🇺🇸
"Jelly Fish" by Haruki Tominaga 🇯🇵
Winning Employee Design
We received 254 poster design submissions from Adobe employees globally, and selected Avalon Hu to be the winner of the competition, who was featured the UN Ocean Decade Twitter account. Her work was also featured in UNESCO's Ocean Decade Exhibit at its headquarters in Paris and online.
Outcomes
- Of the 256 workshop attendees, 70 submitted poster designs to the competition, an above average submission rate
- The 6 winners across all categories were each awarded a $500 grant to donate to charity a charity of their choice = $3,000 to charity
-Each hour spent by employees creating poster designs was awarded a $25 grant
Haruki Tominaga's "Jelly Fish" was used as the key image on the Ocean Decade's Creative Exhibition site.
Ocean Decade exhibition site featuring Avalon Hu's design
Poster exhibition displayed outside of UNESCO headquarters in Paris
Inside Adobe call for submissions
