The Adobe Facilities Branding lead requested that I direct a mural project for the company's historic 601 Townsend office in San Francisco. I commissioned 2017 Creative Resident Rosa Kammermeier, who was focused on developing her portfolio of lettered murals, to do a piece in the newly renovated Adobe Café.
Rosa painted some of the mural during the lunch hour so that employees could watch her create, since many of them work everyday on software for creators, but rarely have an opportunity to have direct contact with them.
We chose to inspire employees with this quote by Adobe co-founders Chuck Geschke and John Warnock.
Tombstone / Caption
Concept Versions
First sketch – the colors did not fit and the whole thing was too illustrative
Second sketch in B/W to reduce the lettering and eliminate the illustrations – and give the whole lettering a more consistent style
Last and final sketch – asked Rosa to design the "EVERYWHERE" and the "come from" and "in the" bigger and make the whole lettering bold and colorful
Rosa's IG story
