For the last home game of the year, every NBA team dedicates the night to their fans. For the Golden State Warriors Fan Night presented by Adobe in 2018 and 2019, the Adobe Brand Marketing team asked me to work with one of the Residents to create assets that would connect the team to its fans.
2018
Photo by Aundre Larrow
Photo by Aundre Larrow
Photo by Aundre Larrow
Photographer Aundre Larrow being interviewed about Stories From Here: Warriors Fan Night before the game in the Oracle Stadium in Oakland, CA
I chose 2017 Resident Aundre Larrow to create for this project, since this project dovetailed nicely with his series Stories from Here that focused on telling people’s individual stories to form a narrative about American identity today. For the Warriors project, he focused on the joy of fandom to create stories that honored not just the 19,596 Warriors fans at Oracle Stadium that night, but also the fans across the Bay from Oakland to San Jose. Here are his stories of Warriors fans in San Francisco, produced by the Adobe Studio Video team.
All fans attending Fan Night received a t-shirt which featured fan quotes from Aundre’s interviews.
2019
Me & 2018 Resident Temi Coker & his wife, Afritina in the Adobe box
Cheer Card designed by Temi Coker
I chose 2018 Resident Temi Coker to create for this project, since it was one of his goals for the year to work on a sports campaign. For this Warriors project, he commemorated the history of the team at the Oracle Stadium in Oakland, since it was the last game the team would play there before moving its home base to the newly constructed Chase Center in San Francisco.
The Adobe Brand Marketing team had hired an illustrator to create the t-shirt and other campaign assets for the game, but they still requested to work with a Resident since they enjoyed their collaboration with Aundre Larrow the year prior. Even though the work scope was small, it paved the way for Temi to get work down the road doing Footlocker's For the Love campaign.
